October 3: “Alma Plus” refused to display advertising banners for “National Movement”, which is unlawful and discriminatory
03 October, 2024
- Despite their existing agreement, the “Alma Plus” company declined to install a pre-election banner for the “National Movement”. The refusal was based on the advertisement's content, which was directed against the ruling party. “Alma Plus” holds an exclusive 15-year right to place outdoor advertisements in Tbilisi.
The decision of the “Alma Plus” is both unlawful and clearly discriminatory. In 2021, the company had no reservations displaying so-called “Bloody banners” and claimed they did not interfere with the content of advertisements. Furthermore, during this pre-election period, banners commissioned by “Georgian Dream”, depicting Ukraine's destroyed cities, have been displayed without issue. The refusal by “Alma Plus” significantly hinders the “National Movement’s” pre-election campaign, which, in turn, harms the overall pre-election environment in the country.